![]() I never would have thought that my first Grammy would come from doing a song for Chance the Rapper, you know, on his mixtape. I don't think doing a verse for somebody or something like that could really halt or hinder anything. You have to actually do it and go from there. I don't think you could know anything about anybody being hypothetical. You have to do it first, right? To know if it's going to work. By doing collaborations, you really learn how people create, and I think that's cool.ĭo you have any system to identify potential good collaborations? I think everybody records a little different, has a different process, different method - whether it be night, daytime, morning or whatever. I just think it's dope to do collaborations because you're able to see other people's creative process. And you just want something positive to come out of that.Īs you've collaborated with other artists, have you learned anything surprising about how to work best with others? Obviously, having this festival in the city puts everybody in the same room, or in the same area, for hours or a few days at a time. I move a lot off of energy, and you can kind of tell from the vibe if something's either going to be lucrative or just a fly-by-night type of thing. ![]() You share some of the same goals and aspirations - not just to do music, but to build rapport, good relationships, a foundation. I think collaboration is all about energy. As an artist who's collaborated with so many others, what advice do you have for people on how to find good collaborations? Why not do it in our own backyard?įestivals are also a great way to bring people together, and that togetherness leads to collaborations. We're some of the people that they book to bring attention to their festival. So although a lot of festivals are not in Atlanta, we are some of the headlining artists. So even though South by Southwest was already an outstanding festival, the diversity of Atlanta artists - in the things that we do, as far as remaining hot over the years - people actually take from that and build out around that. Everything that's happening outside of Atlanta, it's still actually using our blueprint to create those things. We've been leading the culture for the past two decades. How do you feel that a place like Atlanta can benefit from its own version of South by Southwest? Atlanta has long been a cultural hotbed, but it's now seen as a real entrepreneurial hotbed as well.
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